LATIVA TV
As a freelance client, I’ve worked with LATIVA TV to launch their digital streaming platform for a Latino audience. Collaborating directly with the CEO and the leadership team, we’ve created a new logo and established their brand via business cards, press kits, and more.
After many iterations of logo and branding drafts, the client preferred to stick with a more clean and simple look, using a (mostly) black and white color palette and a clean, sans-serif logo. Once branding was finalized, we proceeded with other collateral — some of which is highlighted below:
The Top Agency Rebrand
TOP Agency, previously PR Hacker, went through a year+ long rebrand. The main logo shape had already been determined upon joining the team (besides some pixel pushing here and there), so I, with the help of two colleagues, was tasked with creating a system for the nine sub-agencies within TOP Agency, designing Sketch and Keynote mock-ups, and the project management that went along with it.
Below are some of the drafts we presented:
After rounds of feedback with the CEO and leadership team, we ditched an arrow, slightly tweaked the logo, and simplified the system to present our final product.
At the end of the project, the decision makers chose their own color system outside of what the design team had presented. Although the outcome was unfortunate, the experience was rewarding, and I was proud of my work.